WU DDHA 8130 Presentation of Marketing Plans
WU DDHA 8130 Presentation of Marketing Plans
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A marketing plan sets the stage for how you will introduce a new or existing health program, initiative, or health care service offered by your agency or organization. However, how do you actually “market” the proposed program, initiative, or service?
Not surprisingly, advertising is a form of marketing for various products and services. In order to advertise effectively, certain marketing products, such as brochures, posters, or television commercials, are used to communicate to target audiences. Like most businesses and organizations, the health care industry also relies on the marketing of certain health programs or health care services to remain competitive in the delivery of effective health care. What types of marketing products do you anticipate seeing in the practice of health care administration?
Post your marketing product, along with a brief explanation. Be sure to provide a brief background of your marketing product, including the rationale, purpose, and the component of your marketing plan that your marketing product represents.
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.