Walden University Contemporary Environmental Force Report
Walden University Contemporary Environmental Force Report
- Select a contemporary environmental force/trend, such as politics in health care, new technological advances in health care,, etc. Using the Walden Library, locate and review a scholarly article that discusses this force/trend.
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- Reflect on your own health care organization. Imagine you have been hired as a marketing consultant to help guide your organization in understanding evolving environmental forces/trends that may impact marketing.
Note: If you do not currently work for a health care organization, you may select one that is of interest to you.
The Assignment
In a 4- to 5-page report, address the following:
- Analyze the environmental force/trend you selected (the impact of recession/economic issues on utilization of health care). Include how the organization in the article is using the force/trend to better understand itself.
- With your selected health care organization in mind (Emory Hospital), conduct a SWOT analysis of the environmental force/trend you selected.
Note: Be sure to use the SWOT Analysis Template in this week’s Learning Resources.
- Analyze how the force/trend might impact the marketing of your organization. Recommend strategies to maximize opportunities and overcome threats.
Note: Your Assignment must be written in standard edited English. Be sure to support your work with at least five high-quality references, including two from peer-reviewed journals. Refer to the Essential Guide to APA Style for Walden Students to ensure that your in-text citations and reference list are correct. See the Week 2 Assignment rubric for additional requirements related to research and scholarly writing.
Grading Rubric
EXCELLENT – above expectations GOOD – met expectations FAIR – below expectations POOR – significantly below expectations or missing Analysis of the environmental force/trend Points Range: 22 (22%) – 25 (25%)The analysis of the environmental force/trend shows depth, breadth, triangulation, and clarity in critical thinking.Feedback:
Points Range: 20 (20%) – 21 (21%)The analysis fully addresses the environmental force/trend.
Triangulation was attempted but not fully shown.Feedback:
Points Range: 18 (18%) – 19 (19%)The analysis of the environmental force/trend lacks depth, breadth, triangulation, and clarity in critical thinking.Feedback:
Points Range: 0 (0%) – 17 (17%)The analysis does not address (zero points) or poorly addresses the environmental force/trend.Feedback:
SWOT Analysis Points Range: 27 (27%) – 30 (30%)The four components of the SWOT analysis show depth, breadth, triangulation, and clarity in critical thinking.Feedback:
Points Range: 24 (24%) – 26 (26%)The four components of the SWOT analysis fully analyze the organization.
Triangulation was attempted but not shown.Feedback:
Points Range: 21 (21%) – 23 (23%)The four components of the SWOT analysis lack depth, breadth, triangulation, and clarity in critical thinking.
One of the four components of the SWOT analysis is missing in the project.Feedback:
Points Range: 0 (0%) – 20 (20%)The SWOT analysis does not analyze (zero points) or poorly analyzes the organization.
Two of the four components of the SWOT analysis are missing in the project.Feedback:
Analysis of the force/trend impact on the marketing of an organization Points Range: 22 (22%) – 25 (25%)The analysis of the force/trend impact on the marketing of an organization shows depth, breadth, triangulation, and clarity in critical thinking.Feedback:
Points Range: 20 (20%) – 21 (21%)The analysis fully addresses the force/trend impact on the marketing of an organization.
Triangulation was attempted but not fully shown.Feedback:
Points Range: 18 (18%) – 19 (19%)The analysis of the force/trend impact on the marketing of an organization lacks depth, breadth, triangulation, and clarity in critical thinking.Feedback:
Points Range: 0 (0%) – 17 (17%)The analysis does not address (zero points) or poorly addresses the force/trend impact on the marketing of an organization.Feedback:
Writing Points Range: 18 (18%) – 20 (20%)The analysis is well organized, uses professional tone, contains original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with graduate-level writing style.
The work is supported by least five high-quality references including two from peer-reviewed journals.Feedback:
Points Range: 16 (16%) – 17 (17%)The analysis is mostly consistent with graduate-level writing style and may have some spelling and writing errors.
The work is supported by least five high-quality references including two from peer-reviewed journals.Feedback:
Points Range: 14 (14%) – 15 (15%)The analysis is somewhat consistent with graduate-level writing style and may have some spelling and writing errors.
The work is supported by least five high-quality references but does not include two from peer-reviewed journals.Feedback:
Points Range: 0 (0%) – 13 (13%)The analysis is well below graduate-level writing style expectations for organization, professional tone and writing, or shows heavy reliance on quoting.
The work is not supported by least five high-quality references including two from peer-reviewed journals.