RES 351 Week 3 Learning Team Reflection

Collaborate with your Learning Team to discuss the previous week’s objectives.

Discuss how you can apply them to a business setting or situation.

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As part of its bankruptcy restructuring, General Motors (GM) launched a new ad campaign on June 3, 2009, that was meant to feature a streamlined GM: fewer brands—including the Cadillac™, Buick™, Chevrolet™, and GMC™ brands—and fewer models within each brand. What research would you have done to determine which vehicles models GM should retain and which it should drop? What would you have measured and with what type of measurement scale?

Build on Preparing to Conduct Business Research: Part 1, completed in Week Three, and Preparing to Conduct Business Research: Part 2, completed in Week Four.

Develop or select the instruments your team will use to collect data.

Describe how you will sample the population:

· What is the appropriate sampling method?

· What sampling frame will be used?

· What is the appropriate sampling size?

· How will the sample size be determined?

Discuss the overall data analysis approach and result reporting:

· Which statistical test will be used and why?

· How will the results be displayed?

Combine the three parts of the Preparing to Conduct Business

Research assignment to develop a cohesive research proposal of no more than 2,450 words.

Include the following elements:

· Research problem and purpose

· Significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem

· Research question, hypothesis, and variables

· Research design

· Instrument you developed or selected

· Sampling method

· Overall data analysis approach

· Result reporting

· Ethical considerations

Format your paper consistent with APA guidelines.

What are the merits of and problems with the following:

Rating and ranking scales

Likert and differential scales

Unidimensional and multidimensional scales