PSY 322 Marketing Research and Promotional Message Recent

We have a Recent Week 3 individual Assignment but with different description/instruction, which can be found here on this link

PSY322 Week 3 Individual Assignment Marketing Research and Promotional Message

Select a consumer group that you are interested in.

Using online sources, subdivide that group by two demographic and two psychographic variables. (Urban vs. rural teenagers; senior achievers vs senior survivors) See VALS, Ch 3 in Consumer Behavior)

Give specific examples of how different marketing strategies would be required for each of your subgroups (i.e. how you would market cell phones to urban rather than rural teens and how you would market retirement plans to senior achievers vs senior survivors. Be very specific.

Present this info in a 12-slide powerpoint with notes.

PowerPoint Presentation: With Notes and References.

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We have another Week 3 Team Assignment but with different description/instruction, which can be found here on this link

Prepare a 1,050- to 1,400-word formal outline covering the initial preparation for the Consumer Traits and Behavior Paper. Include a thesis, major topics, and subpoints.

Click the Assignment Files tab to submit your assignment.

Format your paper consistent with APA guideline, including references.

Select a product or service with which you are familiar.

Prepare a 1,050- to 1,400-word paper in which you analyze factors that affect consumer purchasing decisions related to your product or service.

Identify the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference groups, that influence consumer behavior toward your product or service.

Choose three external factors that affect consumer behavior. Examine how these factors influence the consumer’s decision-making process and their behavior toward your product or service.

Political
Legal
Social
Ecological
Cultural
Technological
Business ethics

Format

Click the Assignment Files tab to submit your assignment.