PSY 322 Marketing Communication Memo Recent

We have a new Week 2 individual Assignment but with different description/Intruction, which can be found here on this link

PSY322 Week 2 Individual Assignment Marketing Communication Memo

Write a 1,000 to 1,200 word MEMO – NOT an academic research paper – detailing a marketing plan that uses psychographics to increase the customer base of one of the following companies:

A nonprofit organization that teaches Tai Chi for health and balance and stress reduction
A pet store that offers organic, healthy food and environmentally friendly toys and beds
A music store that wants to expand beyond guitars and drums to other instruments and sheet music.

The memo must include the following:

Two different strategies based on two different demographics, such as differences in age, race, income or location
Two different strategies based on two different psychographics, such as differences in personalities, buying motives or beliefs.

You must be specific: For example, you could describe marketing strategies for seniors vs. teenagers for the same product or for risk-takers vs. nurturers for another product.

This must be formatted like a business memo. If you hand in an academic research paper, I won’t grade it.

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Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library.

We have a Recent Week 3 individual Assignment but with different description/instruction, which can be found here on this link

PSY322 Week 3 Individual Assignment Marketing Research and Promotional Message

Select a consumer group that you are interested in.

Using online sources, subdivide that group by two demographic and two psychographic variables. (Urban vs. rural teenagers; senior achievers vs senior survivors) See VALS, Ch 3 in Consumer Behavior)

Give specific examples of how different marketing strategies would be required for each of your subgroups (i.e. how you would market cell phones to urban rather than rural teens and how you would market retirement plans to senior achievers vs senior survivors. Be very specific.

Present this info in a 12-slide powerpoint with notes.

PowerPoint Presentation: With Notes and References.