PSY 322 Environmental and Consumer Influences

Select a product or service with which you are familiar.

Prepare a 1,050- to 1,400-word paper in which you analyze factors that affect consumer purchasing decisions related to your product or service.

Identify the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference groups, that influence consumer behavior toward your product or service.

Choose three external factors that affect consumer behavior. Examine how these factors influence the consumer’s decision-making process and their behavior toward your product or service.

Political
Legal
Social
Ecological
Cultural
Technological
Business ethics

Format

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We have another Week 5 Individual Assignment but with different description/instruction, which can be found here on this link

Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

Prepare a 1,750- to 2,100-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.

Case One: Japan to Apple’s iPhone: “No Thanks!”
- Identifythe lessons learned by Apple^® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
- Evaluatehow the differences in consumer behavior across these cultures may affect the marketing mix strategy.
Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?
Identify the lessons the Walt Disney Company^® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland^®.
Explain global issues that may influence consumer behavior.

Format your paper consistent with APA guideline, including references.

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We have another Week 3 Team Assignment but with different description/instruction, which can be found here on this link

Prepare a 1,050- to 1,400-word formal outline covering the initial preparation for the Consumer Traits and Behavior Paper. Include a thesis, major topics, and subpoints.

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Format your paper consistent with APA guideline, including references.