Program Proposal for a Health Behavior Issue

Pick a health-behavior issue in which you are personally or professionally interested. In 15–18 pages (plus cover page and references) propose a new intervention program that you believe will lead to a positive health behavior change related to the issue for a specific population. Use APA format and scholarly citations and references.

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Your paper must include the following items:

Need for the Program. Describe the program, the target population, and the need that the program addresses. Provide statistics supporting the need for the program. (3–4 pages)
Program Challenges. Explain challenges you might encounter when attempting to implement your program with the target population, including communication and logistical issues. Explain how you would address those challenges. (3–4 pages)
Theoretical Rationale. Describe how the program relates to at least two of the theories discussed in this course. (3–4 pages)
Marketing. Explain what health education/communication issues you would anticipate within your target population. Explain how you would socially market the program, including the name you would use, the marketing strategies and program description you think would be most effective in reaching the target population, and where you might market the program. (2–3 pages)
Evaluation. Explain why formally evaluating your program might be necessary. Make some recommendations on the type of evaluation that your program would require. (1–2 pages)
Resources. Describe resources that would be required to implement the program (e.g., staff requirements, space, and equipment). (1–2 pages)
Final Summary and Conclusions. Briefly summarize your paper and your conclusions on the feasibility of implementing the program. (1–2 pages)

Your Final Project will be graded on a 20-point scale and is worth 30% of your final grade.
The Final Project will be evaluated according to all four indicators in the Application Assignment and Final Paper Writing Rubric located in the Course Info area. Be sure that the Final Project is written using APA format.

Information on scholarly writing may be found in the APA Manual and at the Walden Writing Center website. Also see the Walden University Policies and Information, in the Guidelines and Policies area.


CATEGORY	EXCELLENT	GOOD	FAIR	POOR	SCORE
Content (70% possible points) 70 points	Paper demonstrates an excellent understanding of all of the concepts and key points presented in the text/s and Learning Resources. Paper provides significant detail including multiple relevant examples, evidence from the readings and other sources, and discerning ideas. (63-70 %) 63–70 points	Paper demonstrates a good understanding of most of the concepts and key points presented in the text/s and Learning Resources. Paper includes moderate detail, evidence from the readings, and discerning ideas. (56-62 %) 56–62 points	Paper demonstrates a fair understanding of the concepts and key points as presented in the text/s and Learning Resources. Paper may be lacking in detail and specificity and/or may not include sufficient pertinent examples or provide sufficient evidence from the readings. (49-55 %) 49–55 points	Paper demonstrates poor understanding of the concepts and key points of the text/s and Learning Resources. Paper is missing detail and specificity and/or does not include any pertinent examples or provide sufficient evidence from the readings. (0-48 %) 0–48 points
Writing (30% possible points) 30 points	Paper is well organized, uses scholarly tone, follows APA style, uses original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with graduate level writing style. Paper contains multiple, appropriate and exemplary sources expected/required for the assignment. (27-30 %) 27–30 points	Paper is mostly consistent with graduate level writing style. Paper may have some small or infrequent organization, scholarly tone, or APA style issues, and/or may contain a few writing and spelling errors, and/or somewhat less than the expected number of or type of sources. (24-26 %) 24–26 points	Paper is somewhat below graduate level writing style, with multiple smaller or a few major problems. Paper may be lacking in organization, scholarly tone, APA style, and/or contain many writing and/or spelling errors, or shows moderate reliance on quoting vs. original writing and paraphrasing. Paper may contain inferior resources (number or quality). (21-23 %) 21–23 points	Paper is well below graduate level writing style expectations for organization, scholarly tone, APA style, and writing, or relies excessively on quoting. Paper may contain few or no quality resources. (0-20 %) 0–20 points
Instructor comments:
*Total Score (100 possible points):*