Business Analysis for United Health Group Outline
Business Analysis for United Health Group Outline
The goal for this project is for you to demonstrate your competence in each of the areas that you have studied in your MBA program.
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This week you will create an outline and begin to develop your project. Review the attached document for specific guidance.
The outline should be no more than two pages in length. In addition to the outline, include your list of references that you began in Unit 1 – you should be working to add references as you conduct your research. Your goal should be to add 1-2 references per week to your list.
My project is a business analysis for United Health Group. Attached is the key points that need to be touched for the project. The outline must show this.
Unit 2 Assignment
The goal for this project is for you to demonstrate your competence in each of the areas that you have studied in your MBA program.
This week you will create an outline and begin to develop your project.
The following tables provide an overview that relates each project section to the courses in your MBA program. Carefully review the table that represents the type of project you have chosen to ensure that you include the proper information in each section.
FOR COMPANY ANALYSIS PROJECTS ONLY:
If you are completing a company analysis for your project, your outline project schedule should include the following:
| Project Topic | MBA course or objective* that ties into the Project Topic |
| Cover page
Abstract Executive summary Table of Contents |
Demonstrates ability to organize and summarize large amounts of complex information. |
| Mission statement | MBA 600 Leadership and Organizational Behavior
MBA 690 Strategic Planning |
| Marketing (to include market and environmental analysis) | MBA 615 Marketing |
| Management and Leadership analysis (includes strategy/strategic planning) | MBA 600 Leadership and Organizational Behavior
MBA 690 Strategic Planning |
| Operations Management and Information Systems and Technology | MBA 631 Operations and Project Management
MBA 626 Information Systems and Technology |
| Accounting and Financial analysis | MBA 620 Accounting for Managers
MBA 645 Finance |
| Business Law, Social Responsibility, and Ethics | MBA 641 Business and Labor Law |
| MBA concentration related topics | Concentration courses |
| Conclusions and recommendations | Demonstrates integration of content from all courses to come to conclusions and to make recommendations. |
| References
Tables Figures Appendix |
|
| * Skills gained in MBA 606 Research and Decision Making are utilized throughout the project along with project management skills gained in MBA 631 Operations and Project Management. | |
FOR BUSINESS PLAN PROJECTS ONLY:
If you are completing a business plan, your outline should include:
| Project Topics | MBA course or objective* that ties into the Project Topic |
| Cover page
Abstract Executive summary Table of Contents |
Demonstrates ability to organize and summarize large amounts of complex information. |
| Market analysis | MBA 615 Marketing
MBA 690 Strategic Planning |
| Company description | MBA 600 Leadership and Organizational Behavior
MBA 690 Strategic Planning |
| Organization and management
(includes information systems and technology) |
MBA 600 Leadership and Organizational Behavior
MBA 631 Operations and Project Management MBA 641 Business and Labor Law MBA 626 Information Systems and Technology MBA 690 Strategic Planning |
| Human resource needs | MBA 600 Leadership and Organizational Behavior
MBA 690 Strategic Planning |
| Marketing and sales management | MBA 615 Marketing |
| Service or product line | MBA 615 Marketing |
| Projected financial statements | MBA 620 Accounting for Managers
MBA 645 Finance |
| MBA concentration related topics | Concentration courses |
| Funding request | MBA 620 Accounting for Managers
MBA 645 Finance Demonstrates integration of content from all courses to come to conclusions and to make recommendations. |
| References Tables Figures Appendix |
|
| * Skills gained in MBA 606 Research and Decision Making are utilized throughout the project along with project management skills gained in MBA 631 Operations and Project Management. | |
The examples above are provided as a guide. You may change the order of the body of your paper to ensure that your paper flows and makes sense to the reader. The outline should be no more than 2 pages and should be in a formal outline format (i.e. Roman Numerals). Elaborate on each of the above sections with additional information specific to your project. For example, financial statements may include balance sheet, income statement, and statement of cash flows (and then add more detail to each of those areas).
An MBA concentration section should be included regardless of your project form and should contain specific information related to your concentration area. If you did not complete a concentration, select another area of interest that you covered in one of your courses. The final paper must meet the length guidelines whether or not you completed a concentration.
All references, citations, tables, figures, and appendices should adhere to APA guidelines as detailed in the Publication Manual of the American Psychological Association (Sixth edition). While the topic of project management is not specifically included in this research project, you will demonstrate your ability to manage a project by staying on track with the project and meeting all project deadlines.
An executive summary will also be submitted with the final project in Unit 7. The executive summary (also called an abstract in academic papers) is a one to two page summary that contains all of the critical information from the report. Refer to the following website for more information on executive summaries and abstracts: