Communicating a Message to Multiple Audiences

Application: Communicating a Message to Multiple Audiences

Real life is not always tidy, and this fact certainly holds true in public communications. Audiences have multiple characteristics that can influence how a message should be delivered. As a criminal justice professional, you must consider how audience characteristics might influence how a message should be delivered. You should then consider challenges to effectively communicating a message to that audience.

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Perhaps you select to use visual aids for a group of 7th grade children. You then find out that the children attend an inner-city school with a low reading level and will not be able to understand your visual aids. Or perhaps they are Non-English speaking children who might not be able to read your visual aids. Once you begin to consider the variety of potential audiences, and their distinct characteristics, the importance of presenting the same message in several different formats becomes clear.

For this assignment, review your video submission from Week 2. Then select one audience from the list provided. Consider how that audience might benefit from the message that was delivered in Week 2. Next, examine characteristics specific to that audience that may influence how the message should be delivered. Look at potential challenges in communicating this message to the selected audience. Finally, consider how your communication might have to be altered in order to deliver this same message to the new audience.

Children
Juveniles (under the age of 18)
People with Mental Illness
Ethnic/Racial minorities
Persons living in poverty
Criminals
Immigrants
Non-English-speaking citizens
People with Intellectual Disabilities
Deaf Community
Elderly
Pregnant Women

The Assignment (2–3 pages)

Review your video submission from Week 2.

Describe an audience that might benefit from the message you delivered in your Week 2 video submission
Explain characteristics specific to that audience that may influence how the message should be delivered
Explain potential challenges in communicating the message to the selected audience
Explain how you might revise your approach in the video based on the characteristics specific to the audience you selected and why. Be sure not to change the content of the message

By Day 7, submit your Assignment.

Support your Assignment with specific references to all resources used in its preparation. You are to provide a reference list for all resources, including those in the Learning Resources for this course.

Week 3 Learning Resources

This page contains the Learning Resources for this week. Be sure to scroll down the page to see all of this week’s assigned Learning Resources.

Required Resources

Note: To access this week’s required library resources, please click on the link to the Course Readings List, found in the Course Materials section of your Syllabus.

READINGS

Johnson, W. A., Rettig, R. P., Scott, G. M., & Garrison, S. M. (2015). The criminal justice student writer’s manual (6th ed.). Upper Saddle River, NJ: Pearson.
- pp. 29–30
Lamb, H. R., Weinberger, L. E., & Gross, B. H. (2004). Mentally ill persons in the criminal justice system: Some perspectives. Psychiatric Quarterly, 75(2), 107–126.
Retrieved from the Walden Library databases.

Identify and write for your audience. Federal Plain Language Guidelines. Retrieved from http://www.plainlanguage.gov/howto/guidelines/bigdoc/audId.cfm
Anonymous (2004). Nothing lost in the translation: Overcoming barriers to communications due to language limitations. Corrections Forum, 13(2), 96.
Retrieved from the Walden Library databases.