Walden University Blue Ocean Strategy Discussion
Walden University Blue Ocean Strategy Discussion
To prepare for this Discussion:
- Review all required readings, including the Weekly Briefing, which provides additional guidance on how to complete the Assignment.
- Review this week’s case study. You can, and should, scan it multiple times.
- Identify and review all relevant readings from the MBA Capstone Program Bibliography.
- Review the figure attached to re-familiarize yourself with the elements of a five-forces analysis, which you have used in a couple of other contexts within the MBA program.
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Prepare a polished, researched, and well documented response to the following prompts:
- A detailed explanation of the critical competitive forces (and their underlying dynamics) in the smartphone industry that may threaten Apple based on a relevant five-forces analysis and other concepts you’ve learned from your MBA program. Be sure to explain how and why you’ve focused on the critical forces that you’ve identified.
- A detailed explanation of the potential for new entry and/or effective substitute competition, based on a relevant blue ocean strategy analysis and other concepts you’ve learned from your MBA program. Be sure to explain how and why you’ve focused on a particular new entry or substitute threats to Apple.
- An explanation of the strategic implications of the competitive forces you identified above: what are the opportunities and threats to Apple’s position in the ecosystem of the smartphone industry that it must factor into its strategy for the future, based on your analysis, and why? Provide evidence from the case and any other research you might do, and support your reasoning with references to this week’s readings and from prior MBA program course concepts.
General Guidance: Your original post will typically be approximately 1 single-spaced page in length
DISCUSSION 2
To prepare for this Discussion:
- Review all required readings, including the Weekly Briefing, which provides additional guidance on how to complete the Assignment.
- Review this week’s case study and peer discussion and reflect and make notes on the following: What insights did you gain, and what did you learn from this week’s resources your case analysis and peer discussion that you can apply to your Strategy Playbook for your chosen organization? What conceptual and strategic differences are important between the case example and your organization (focus on the concepts analyzed this week)? What assumptions do you need to make in order to use the strategy concepts appropriately?
- Identify and review all relevant readings from the MBA Capstone Program Bibliography. Given your chosen organization, what concepts, tools, and readings from the Program Capstone Bibliography are most relevant to helping guide how you might recommend improving the company? How and why are they relevant?
- Locate and maintain access to publicly available information about your organization.
Prepare a polished and synthesized entry into the discussion area, which will also be the basis for an entry into the final draft of your Strategy Playbook for Extraordinary Results. At minimum you should add the following to your discussion post and Strategy Playbook:
- An evidence-based and cohesive set of specific and actionable recommendations for actions (based on application of this week’s strategy concepts), that your selected organization (KODAK) can take that will clearly enable your organization to achieve its strategic goals, sustain and grow its business, and remain viable and healthy.
- HINT: You should provide a preliminary argument that defends your recommendations. Consider why your recommendations are SMART– specific, measurable, achievable (that is realistic and feasible, and timely (relevant and important).
- A related set of metrics that will enable your selected organization to measure the effectiveness of your recommended actions.
- HINT: These metrics could then be used in the comprehensive final draft of your strategy playbook diagram, which is part of your final Strategy Playbook.
General Guidance: Your original discussion post for the Capstone Forum will typically be 1 to 1 ½ single-spaced pages
REFERENCES
Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 76–84.
Porter, M. E. (1983). Note on the structural analysis of industries [Industry and Background note].